Adani Digital Consumer Business
A unified superapp integrating travel, fintech, and lifestyle services into one seamless, personalized experience for millions of users.
Project Timeline
Jan 2021 – Sep 2022
Status
Delivered
Role
Founding Team | Product Strategy + UX
BACK TO PROJECT
01. OVERVIEW
The Adani Digital Consumer Business was envisioned as an Integrated Apps Ecosystem, bringing together multiple consumer services into a cohesive, seamless digital experience. Instead of a single super app, we developed a suite of interconnected apps, each focusing on a specific domain—finance, travel, home, and lifestyle—while remaining interconnected through a centralized data layer, loyalty system, and AI-powered personalization. The initiative aimed to leverage digital strategy to create new consumer offerings, enhance brand visibility, and establish a direct connection with consumers—an area where Adani had limited presence.
02. THE CHALLENGE
KEY PROBLEM STATEMENT
How can Adani create as scalable digital ecosystem that offers high-value consumer services, builds direct engagement, and enhances brand visibility in the digital consumer market?
No Direct Consumer Touchpoint
Adani’s legacy lies in infrastructure and B2B domains—with limited digital interaction with individual consumers.
Untapped Growth Opportunity
Fintech, travel, and lifestyle demand is rising—but no single platform strategy currently captures that potential.
Fragmented Service Experiences
Consumer-facing services are disconnected across business units, creating inconsistent user journeys
Limited Brand Visibility
While well-known in industrial sectors, Adani lacked presence in the consumer's digital imagination.
03. RESEARCH AND KEY FINDINGS*
User Personas and Behavioural Analysis:
Defined three core user archetypes: Frequent Travelers, Financially Conscious Users, and Home Enthusiasts.
Mapped omnichannel experiences to optimize cross-vertical engagement.
Data-Driven Insights:
Conducted user research across travel, finance, and home verticals to identify behavioral overlaps.
Analyzed customer pain points in fragmented digital experiences and lack of personalization.
Competitive Analysis
Studied global super apps and best practices to inform an India-centric approach to digital consumer ecosystems.
04. AN INTEGRATED APPS ECOSYSTEM
Instead of a single super app, the Adani Digital Consumer Business was designed as an integrated ecosystem where multiple apps connect through a common backend infrastructure, providing a seamless consumer experience.
Each app operates independently but shares user data, rewards, and cross-app interactions to create a personalized and connected experience.
Travel – Adani Travel & Mobility
Travel vertical in the Adani Integrated Apps Ecosystem was built to offer end-to-end mobility services that cover every touchpoint of a traveler’s journey. From flight bookings to in-airport experiences, this module integrates multi-modal transport, accommodation, airport services, and smart mobility solutions—all through a unified, intuitive experience.
Multi-Modal Transport Bookings
Hotel Reservations & Concierge
Smart Airport & Real-Time Navigation
Finance – Adani Pay & Fintech Services
Finance module of the ecosystem focused on enabling seamless, intelligent, and inclusive financial services for consumers. It brought together payments, personal finance, lending, and insurance into one cohesive digital experience.
AI-Driven Personal Finance
Unified Digital Payments
Lending & Insurance
Home & Lifestyle - Smart Living & Retail
The Home & Lifestyle vertical of the Adani Integrated Apps Ecosystem was crafted to enhance everyday living through personalized retail experiences, smart energy usage, and premium lifestyle services. It connects physical and digital touchpoints across retail, energy, smart home solutions, and curated experiences—offering consumers control, convenience, and exclusivity through one seamless interface.
Personalized Retail & Duty-Free Shopping
Premium Lifestyle & Event Booking
Smart Energy & Connected Living
05. STRATEGIC PROCESS & EXECUTION
Mapping Adani’s Consumer Business Potential
Connected Businesses
Identified all businesses connected with consumers, either directly or indirectly.
Digital Readiness
Assessed digital readiness & opportunities within different verticals.
High-Impact Areas
Defined high-impact areas where digital transformation could create new revenue streams.
Theme-Based Service Offering Development
Cross-Service Integration
Scalable digital infrastructure
Data-driven personalization
Designing the Integrated Digital Ecosystem
Interconnected Apps
AI Powered Personalization
06. THE ADANI ONE APP
The Adani Digital Consumer Ecosystem isn't just a vision.
It’s live, loved, and scaling across India — with apps already available on iOS and Android platforms.
07. OUTCOME & IMPACT
50% ↑ in User Engagement
through AI-driven recommendations.
40 % ↓ in Drop-off Rates
optimizing user journeys
1M + Early Sign-Ups
within the first few months of launch
Rs 500 Cr + GMV
generated via travel partner integrations
08. TAKE AWAY
Integrated Ecosystems Outperform Single Apps
Modular yet connected services drive higher engagement
AI-Powered Personalization Drives Engagement
3X more engagement when contextual recommendations are shown
Service Bundling Increases Retention
Unified finance, travel, and lifestyle offerings improve stickiness
Data-Driven Insights Enable Growth
Behavioral data helped refine services and improve monetization.
BACK TO PROJECT
Adani Digital Consumer Business
A unified superapp integrating travel, fintech, and lifestyle services into one seamless, personalized experience for millions of users.
Project Timeline
Jan 2021 – Sep 2022
Status
Delivered
Role
Founding Team | Product Strategy + UX
BACK TO PROJECT
01. OVERVIEW
The Adani Digital Consumer Business was envisioned as an Integrated Apps Ecosystem, bringing together multiple consumer services into a cohesive, seamless digital experience. Instead of a single super app, we developed a suite of interconnected apps, each focusing on a specific domain—finance, travel, home, and lifestyle—while remaining interconnected through a centralized data layer, loyalty system, and AI-powered personalization. The initiative aimed to leverage digital strategy to create new consumer offerings, enhance brand visibility, and establish a direct connection with consumers—an area where Adani had limited presence.
02. THE CHALLENGE
KEY PROBLEM STATEMENT
How can Adani create as scalable digital ecosystem that offers high-value consumer services, builds direct engagement, and enhances brand visibility in the digital consumer market?
No Direct Consumer Touchpoint
Adani’s legacy lies in infrastructure and B2B domains—with limited digital interaction with individual consumers.
Untapped Growth Opportunity
Fintech, travel, and lifestyle demand is rising—but no single platform strategy currently captures that potential.
Fragmented Service Experiences
Consumer-facing services are disconnected across business units, creating inconsistent user journeys
Limited Brand Visibility
While well-known in industrial sectors, Adani lacked presence in the consumer's digital imagination.
03. RESEARCH AND KEY FINDINGS*
User Personas and Behavioural Analysis:
Defined three core user archetypes: Frequent Travelers, Financially Conscious Users, and Home Enthusiasts.
Mapped omnichannel experiences to optimize cross-vertical engagement.
Data-Driven Insights:
Conducted user research across travel, finance, and home verticals to identify behavioral overlaps.
Analyzed customer pain points in fragmented digital experiences and lack of personalization.
Competitive Analysis
Studied global super apps and best practices to inform an India-centric approach to digital consumer ecosystems.
04. AN INTEGRATED APPS ECOSYSTEM
Instead of a single super app, the Adani Digital Consumer Business was designed as an integrated ecosystem where multiple apps connect through a common backend infrastructure, providing a seamless consumer experience.
Each app operates independently but shares user data, rewards, and cross-app interactions to create a personalized and connected experience.
Travel – Adani Travel & Mobility
Travel vertical in the Adani Integrated Apps Ecosystem was built to offer end-to-end mobility services that cover every touchpoint of a traveler’s journey. From flight bookings to in-airport experiences, this module integrates multi-modal transport, accommodation, airport services, and smart mobility solutions—all through a unified, intuitive experience.
Multi-Modal Transport Bookings
Hotel Reservations & Concierge
Smart Airport & Real-Time Navigation
Finance – Adani Pay & Fintech Services
Finance module of the ecosystem focused on enabling seamless, intelligent, and inclusive financial services for consumers. It brought together payments, personal finance, lending, and insurance into one cohesive digital experience.
AI-Driven Personal Finance
Unified Digital Payments
Lending & Insurance
Home & Lifestyle - Smart Living & Retail
The Home & Lifestyle vertical of the Adani Integrated Apps Ecosystem was crafted to enhance everyday living through personalized retail experiences, smart energy usage, and premium lifestyle services. It connects physical and digital touchpoints across retail, energy, smart home solutions, and curated experiences—offering consumers control, convenience, and exclusivity through one seamless interface.
Personalized Retail & Duty-Free Shopping
Premium Lifestyle & Event Booking
Smart Energy & Connected Living
05. STRATEGIC PROCESS & EXECUTION
Mapping Adani’s Consumer Business Potential
Connected Businesses
Identified all businesses connected with consumers, either directly or indirectly.
Digital Readiness
Assessed digital readiness & opportunities within different verticals.
High-Impact Areas
Defined high-impact areas where digital transformation could create new revenue streams.
Theme-Based Service Offering Development
Cross-Service Integration
Scalable digital infrastructure
Data-driven personalization
Designing the Integrated Digital Ecosystem
Interconnected Apps
AI Powered Personalization
06. THE ADANI ONE APP
The Adani Digital Consumer Ecosystem isn't just a vision.
It’s live, loved, and scaling across India — with apps already available on iOS and Android platforms.
07. OUTCOME & IMPACT
50% ↑ in User Engagement
through AI-driven recommendations.
40 % ↓ in Drop-off Rates
optimizing user journeys
1M + Early Sign-Ups
within the first few months of launch
Rs 500 Cr + GMV
generated via travel partner integrations
08. TAKE AWAY
Integrated Ecosystems Outperform Single Apps
Modular yet connected services drive higher engagement
AI-Powered Personalization Drives Engagement
3X more engagement when contextual recommendations are shown
Service Bundling Increases Retention
Unified finance, travel, and lifestyle offerings improve stickiness
Data-Driven Insights Enable Growth
Behavioral data helped refine services and improve monetization.
BACK TO PROJECT
Adani Digital Consumer Business
A unified superapp integrating travel, fintech, and lifestyle services into one seamless, personalized experience for millions of users.
Project Timeline
Jan 2021 – Sep 2022
Status
Delivered
Role
Founding Team | Product Strategy + UX
01. OVERVIEW
The Adani Digital Consumer Business was envisioned as an Integrated Apps Ecosystem, bringing together multiple consumer services into a cohesive, seamless digital experience. Instead of a single super app, we developed a suite of interconnected apps, each focusing on a specific domain—finance, travel, home, and lifestyle—while remaining interconnected through a centralized data layer, loyalty system, and AI-powered personalization. The initiative aimed to leverage digital strategy to create new consumer offerings, enhance brand visibility, and establish a direct connection with consumers—an area where Adani had limited presence.
02. THE CHALLENGE
KEY PROBLEM STATEMENT
How can Adani create as scalable digital ecosystem that offers high-value consumer services, builds direct engagement, and enhances brand visibility in the digital consumer market?
No Direct Consumer Touchpoint
Adani’s legacy lies in infrastructure and B2B domains—with limited digital interaction with individual consumers.
Untapped Growth Opportunity
Fintech, travel, and lifestyle demand is rising—but no single platform strategy currently captures that potential.
Fragmented Service Experiences
Consumer-facing services are disconnected across business units, creating inconsistent user journeys
Limited Brand Visibility
While well-known in industrial sectors, Adani lacked presence in the consumer's digital imagination.
03. RESEARCH AND KEY FINDINGS*
User Personas and Behavioural Analysis:
Defined three core user archetypes: Frequent Travelers, Financially Conscious Users, and Home Enthusiasts.
Mapped omnichannel experiences to optimize cross-vertical engagement.
Data-Driven Insights:
Conducted user research across travel, finance, and home verticals to identify behavioral overlaps.
Analyzed customer pain points in fragmented digital experiences and lack of personalization.
Competitive Analysis
Studied global super apps and best practices to inform an India-centric approach to digital consumer ecosystems.
04. AN INTEGRATED APPS ECOSYSTEM
Instead of a single super app, the Adani Digital Consumer Business was designed as an integrated ecosystem where multiple apps connect through a common backend infrastructure, providing a seamless consumer experience.
Each app operates independently but shares user data, rewards, and cross-app interactions to create a personalized and connected experience.
Travel – Adani Travel & Mobility
Travel vertical in the Adani Integrated Apps Ecosystem was built to offer end-to-end mobility services that cover every touchpoint of a traveler’s journey. From flight bookings to in-airport experiences, this module integrates multi-modal transport, accommodation, airport services, and smart mobility solutions—all through a unified, intuitive experience.
Multi-Modal Transport Bookings
Hotel Reservations & Concierge
Smart Airport & Real-Time Navigation
Finance – Adani Pay & Fintech Services
Finance module of the ecosystem focused on enabling seamless, intelligent, and inclusive financial services for consumers. It brought together payments, personal finance, lending, and insurance into one cohesive digital experience.
AI-Driven Personal Finance
Unified Digital Payments
Lending & Insurance
Home & Lifestyle - Smart Living & Retail
The Home & Lifestyle vertical of the Adani Integrated Apps Ecosystem was crafted to enhance everyday living through personalized retail experiences, smart energy usage, and premium lifestyle services. It connects physical and digital touchpoints across retail, energy, smart home solutions, and curated experiences—offering consumers control, convenience, and exclusivity through one seamless interface.
Personalized Retail & Duty-Free Shopping
Premium Lifestyle & Event Booking
Smart Energy & Connected Living
05. STRATEGIC PROCESS & EXECUTION
Mapping Adani’s Consumer Business Potential
Connected Businesses
Identified all businesses connected with consumers, either directly or indirectly.
Digital Readiness
Assessed digital readiness & opportunities within different verticals.
High-Impact Areas
Defined high-impact areas where digital transformation could create new revenue streams.
Theme-Based Service Offering Development
Cross-Service Integration
Scalable digital infrastructure
Data-driven personalization
Designing the Integrated Digital Ecosystem
Interconnected Apps
AI Powered Personalization
06. THE ADANI ONE APP
The Adani Digital Consumer Ecosystem isn't just a vision.
It’s live, loved, and scaling across India — with apps already available on iOS and Android platforms.
07. OUTCOME & IMPACT
50% ↑ in User Engagement
through AI-driven recommendations.
40 % ↓ in Drop-off Rates
optimizing user journeys
1M + Early Sign-Ups
within the first few months of launch
Rs 500 Cr + GMV
generated via travel partner integrations
08. TAKE AWAY
Integrated Ecosystems Outperform Single Apps
Modular yet connected services drive higher engagement
AI-Powered Personalization Drives Engagement
3X more engagement when contextual recommendations are shown
Service Bundling Increases Retention
Unified finance, travel, and lifestyle offerings improve stickiness
Data-Driven Insights Enable Growth
Behavioral data helped refine services and improve monetization.
BACK TO PROJECT
BACK TO PROJECT